In an age when each social media app seems to be striving to be a clone of one another, LinkedIn dares to stand out.
Yep, the same place where it used to feel like every post started with “I’m thrilled to announce…” and every photo had a handshake in it. That LinkedIn is a thing of the distant past.
However, LinkedIn's core value hasn’t changed much since inception. It is still largely used for job hunting while building meaningful, professional connections.
But despite the too-professional-a-setting, brands and creators have managed to carve out a place for generating engagement here as well.
While communities build up in the comments, brands are also finding ways to be creative through unexpected collaborations.
Let’s see why you might want to consider using LinkedIn more extensively in your social media strategy.
Why is LinkedIn getting popular among brands?
These days, brands are throwing off the stiff suits and getting creative—and it’s working! Here’s why LinkedIn is becoming the cool place to post offbeat content, employee stories, and community vibes:
1. People want to see more: Let’s face it, nobody’s getting excited about another stock photo of a team high-fiving. People want real, relatable content that shows a brand’s human side. Sharing quirky, offbeat posts is a great way to grab attention and break up the monotony of a professional feed.
2. Employee stories exude trust: When employees share their experiences, it’s like a friend giving you the inside scoop. It feels real, authentic, and way more relatable than a polished press release. Plus, nothing screams “we’re a great place to work” like your team hyping you up!
3. Offbeat content stops the scroll: Humor? A little sass? A meme or two? Yes, please! In a sea of formal updates, brands that bring a fresh twist stand out. It’s the equivalent of wearing funky socks with your business suit—unexpected, but memorable.
4. Comments are the new playground: LinkedIn is no longer just about broadcasting—it’s about connecting. Brands that spark conversations simply by commenting on hot takes or answering questions aren’t just replying, they’re building a community of engaged followers. And let’s be real, people love feeling like they’re part of something bigger.
5. Great for company branding: Want to attract top talent? Let your team do the talking! Employee-generated content shows your company culture in action. When your people genuinely love where they work, it shines through—and it’s contagious.
6. Professional is no longer boring: The days of thinking “professional” means “stuffy” are gone. Brands are proving you can be informative, inspiring, and even a little goofy, all while staying true to your values. It’s like LinkedIn grew up but remembered how to have fun.
Top 40 LinkedIn statistics that social media professionals need to know
LinkedIn has registered over 1.15 billion users globally.
LinkedIn has 310 million active users.
Over 60 million job listings are live at any time.
45% of LinkedIn users are in upper management roles.
87% of recruiters use LinkedIn as their primary hiring tool.
LinkedIn Learning has over 20 million active learners monthly.
57% of traffic comes from mobile devices.
98% of B2B marketers use LinkedIn for content distribution.
Over 120,000 posts are shared every minute.
Users spend an average of 7 minutes and 42 seconds per session.
Video posts see 20x more shares than other formats.
Sponsored InMail has a 52% open rate.
Tech, finance, and education are the top industries.
Over 67 million companies have a LinkedIn presence.
LinkedIn generated $14 billion in ad revenue in 2024.
90% of users say LinkedIn helps them network professionally.
LinkedIn is most popular in the U.S., India, and China.
Content shared by employees sees a 2x higher engagement rate.
LinkedIn Events saw a 40% increase in adoption in 2024.
Long-form articles receive 7x more views than short posts.
Over 80% of profiles have at least five skills listed.
50% of users switch jobs after LinkedIn job applications.
Over 100 million users engage with LinkedIn Groups monthly.
Posts with images receive 2x more engagement.
LinkedIn's mentorship feature is used by over 10 million users.
Over 50% of recruiters use AI tools integrated into LinkedIn to screen candidates.
LinkedIn analytics tracks diversity and inclusion goals for companies.
Webinars hosted on LinkedIn see a 20% higher attendance rate.
Content published by creators' accounts on LinkedIn sees 30% more engagement, emphasizing the value of creator-driven content.
Video content on LinkedIn receives 5 times more engagement than static content, emphasizing the platform's shift towards dynamic media.
The gig economy on LinkedIn has grown by 45%.
Surveys show that 80% of employees prefer hybrid work models.
Approximately 30% of a company's LinkedIn post engagement is driven by its employees, underscoring the impact of employee-generated content.
AI matches job seekers to relevant roles with 95% accuracy.
Personalized career development roadmaps are now available for premium users.
70% of LinkedIn users engage with content shared by companies.
LinkedIn users are 3x more likely to engage with content that features a CEO or founder.
85% of B2B leads generated through social media come from LinkedIn.
LinkedIn's ad targeting reaches over 13% of the world's population.
85% of users say LinkedIn helps them build their professional brand.
How can Measure Studio help optimize your LinkedIn presence?
LinkedIn can feel like a crowded space, but your brand doesn’t have to get lost in the shuffle. Measure Studio is here to help you stand out and make an impact with data-backed insights.
First, it takes the guesswork out of your content strategy. Measure Studio provides real-time performance data so you can see exactly what’s working and what’s not. Whether it’s videos, articles, or posts from your team, you’ll know what resonates most with your audience and can fine-tune your content accordingly.
The platform also lets you track audience engagement in-depth, ensuring your content hits the right notes with the right people. You’ll be able to track how different segments of your audience are engaging and optimize your approach to make sure you’re connecting with the right people.
Even better, you don’t have to deal with the uninspiring LinkedIn analytics provided by the platform. You can get all your reports with custom metrics on Measure Studio, without all the annoying exporting, updating, and formatting.
Conclusion
LinkedIn is no longer just the land of business suits and boring updates. Brands are now mixing creativity with professionalism, sharing offbeat content, employee stories, and connecting with their communities like never before. But how do you guarantee your brand stands out in this blue space? That’s where Measure Studio comes in.
With Measure Studio, you get all the tools you need to optimize your LinkedIn strategy—real-time insights, detailed engagement tracking, and custom reports. Make your posts reach the right people with the power of analytics. No more guessing—just data-driven decisions that help your brand grow.
So, if you’re ready to make waves on LinkedIn and create content that truly makes a difference, give Measure Studio a try. It’s the ultimate analytics tool that you need to build a lasting, authentic presence. Start using it today and watch your LinkedIn grow!
References
Frequently Asked Questions
Why is LinkedIn a valuable platform for brands?
LinkedIn is growing beyond job hunting and professional networking. With over 1.15 billion users globally and more than 60 million active job listings, LinkedIn is becoming a hub for brands to share engaging content, build communities, and connect with a highly professional audience. It’s a space where offbeat content, employee stories, and creative campaigns can thrive, driving engagement and brand visibility.
How does employee-generated content impact LinkedIn engagement?
What are some key stats that show LinkedIn's growing influence?
How can Measure Studio improve my LinkedIn strategy?
What makes Measure Studio different from LinkedIn’s native analytics?
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