Which social analytics platform is right for you?
Here's what to consider when choosing between Measure Studio and Hootsuite.
AI that decodes the algorithm
Forget surface-level likes. We are serving up post-by-post breakdowns, AI that reveals algorithm patterns, and side-by-side platform battles. See what's actually popping.
Your data, your aesthetics
Level up your reporting with custom dashboards. Track the metrics that matter to you, tag your fire content, and brand those custom decks with your logos.
📈
Real-time wins, no cap
Get live performance updates because we have no place for stale data here. Get used to breaking your own records with auto benchmarking while outshining the competition.
Data for whole squad
Unlimited users? We got you. Bring your whole team without breaking the bank. Scaling up just got a whole lot less stressful.
Unlock the dataverse
Custom data downloads, API access that's actually useful, and automation that'll free up your time for the tasks that need your undivided attention.
How does Measure Studio compare to Hootsuite?
Here's a breakdown of the features and capabilities available in Measure Studio and Hootsuite.
Features
Measure Studio
Hootsuite
Analytics and Reporting
Supported social media platforms
Measure Studio supports integrations with major social media platforms including Instagram, Facebook, YouTube, LinkedIn, X, TikTok, and Snapchat.
Both Measure Studio and Hootsuite feature additional integrations beyond individual social platforms.
7
8
Custom social media dashboards
Build dashboards tailored to your KPIs, campaigns, and teams with flexible widgets and layouts.
✅
Fully customizable
Limited
Custom social media analytics
Define your own performance formulas and track those custom metrics automatically.
✅
Custom metrics builder
Only in advanced analytics plans
Custom social media reports
Create branded slides directly from your social dashboard and data views with drag-and-drop customization.
✅
Built-in export tools
Manual report creation
Granular post-level analytics
Access deep insights on each post like impressions, saves, shares, retention, paid vs. organic.
✅
Post-level data included
✅
Available
Side-by-side platform comparisons
Directly compare content performance across platforms to identify creative wins.
✅
Unified cross-platform views
Multiple networks overview
Automated social media benchmarks
Instantly see how content performs relative to past performance with comparative benchmarks.
✅
Benchmarks for every metric
Comparative analysis
Advanced analytics and insights
Go beyond engagement and analyze performance momentum, single-metric graphs, evergreen value, and more.
✅
Detailed social insights
✅
Available
AI content analysis
Use AI to see how algorithms view your posts, creative, and messaging, complete with post-level insights.
✅
Refined
Limited
Paid and organic social metrics
Separate and analyze performance for both paid and organic content to understand true organic lift against paid reach.
✅
Organic and paid splits
✅
Available
Boosted social metrics and revenue data
Track revenue, boost spend, and analyze results at the post level for accounts on Meta and YouTube.
✅
Detailed boosted post data
Limited
Ad performance tracking
Connect ad accounts (e.g., TikTok Ads, Meta Ads, etc.) and analyze direct campaign outcomes in context with content performance.
✅
Integrated ad views
✅
Available
Data for all post types
Track Reels, Shorts, Stories, Carousels, Videos, and Live content, all natively and automatically categorized.
✅
Full format supported
✅
Available
Advanced Data Management
Automated post grouping
Group content automatically by series, campaign, or keyword using smart logic and AI naming cues.
✅
Auto-grouping available
Manual grouping only
Custom and AI-powered post tags
Tag posts manually or via bulk rules to analyze performance by campaign or topic.
✅
Flexible
Basic
Advanced filtering and search
Instantly filter content by date range, tag, platform, metric, and more.
✅
More filters
Limited options
Daily and hourly data updates
Data syncs multiple times per day so you always see real-time changes in performance.
✅
Real-time data, always
✅
Available
User-created tags
Team members can create and manage their own tags to customize workflows and analysis.
✅
Open
✅
Available
Historical data access
Pull in as much historical post data as each platform allows with no limitations on how far back you analyze.
✅
Deep backfill access
✅
Available
Daily data .CSV drops
Automate recurring .CSV exports to share daily performance across teams or systems.
✅
Scheduled exports
✅
Available
API access
Programmatic access for integration into internal BI tools or data stack.
✅
Full API suite
✅
Available
User Access and Collaboration
Unlimited users
No per-seat pricing so you can invite your whole team, from analysts to execs.
✅
Scales with every team
✅
Available
User roles and permissions
Control access to dashboards, tags, and data by role, team, or department.
✅
Custom
✅
Available
Custom pricing
Plans are tailored to your needs, scale, and priorities without any fixed pricing tiers.
✅
Flexible
Fixed
Support and Community
Priority customer support
Fast responses and access to product specialists for onboarding and daily use.
✅
Expedited
Top-tier only
Dedicated account manager
Every client is matched with a success lead to maximize value and success.
✅
1:1, every time
Top-tier only
Self-service help center
Full, regularly updated online help center for on-demand learning and troubleshooting.
✅
Complete resource hub
Academy
Live chat support
Submit questions and talk to experts in real-time to resolve issues or inquiries.
✅
Included
Email only
Onboarding and training
Every Measure Studio plan includes guided setup, training calls, and strategy walkthroughs.
✅
Included
✅
Available
✅
(Present)
(Limited)
(Missing)
Frequently Asked Questions
Which one’s better for analytics? Measure Studio is built specifically for deep analytics, so if you're looking to get into the nitty-gritty of post performance, audience trends, and platform comparisons, it's a solid pick. Hootsuite does offer analytics, but it’s more basic since the focus is on scheduling and publishing.
Can you schedule posts with Measure Studio? Nope, Measure Studio doesn’t handle content scheduling or publishing. It’s all about tracking and reporting.
How does Measure Studio handle reporting? You can build custom reports, automate them, and even group posts however you want. It's clean, fast, and built for people who don’t have time for messy data. You can customize decks and share it with your team and clients alike.