How To Use Measure Studio's Social Media Dashboard

Every social media manager has heard it before.

You've got to build a solid social dashboard if you want to keep up with your analytics.

Unfortunately the platforms themselves leave much to be desired. And a lot of the tools out there will give you a basic dashboard, but nothing powerful enough to impact your content strategy.

Don’t worry, we're here to help.

You already know the basics. Now it's time to take the next step and create an advanced social dashboard that’s both easy and powerful. This guide exists to help you design the perfect social media dashboard, and set yourself up for success.

How do I set up my social media dashboard on Measure Studio?

Unlike traditional social dashboards, the social media dashboard on Measure Studio is completely customizable.

From the metrics you display, their position on the screen, even the shape and size of the graphs, virtually every element of the Measure Studio dashboard is custom built by you.

So, how do you set up a social media dashboard on Measure Studio? Let's get into it.

Step 1: Head to the Dashboard tab

Start by clicking on the Dashboard tab in your Measure Studio account. This is where all your dashboards live. At the top, you’ll see a dropdown menu.

Select “Create New Dashboard.” 

Give it a name and hit “Create Dashboard.” 

You’ll be taken to a blank canvas. It’s time to build your masterpiece.

Step 2: Add your first widget

Next, you’ll begin adding widgets. You can choose between a Chart (great for visualizing specific metrics) or a Data Table (perfect for viewing and comparing a lot of numbers at once).

Charts are great when you want to see how things are going. Whether it’s daily, monthly, or total growth, they help you spot patterns fast, like what’s performing well or driving engagement.

On the other hand, data tables are great for viewing results at a high level. They lay everything out in a simple, organized format so you can compare accounts, sort metrics, and grab exact numbers for reports.

Let’s walk through both.

How to add a chart

1. Choose your platform(s), accounts, or account groups.

   

2. Click “Continue.”

   

3. Search for the metrics you want to add to your dashboard. You can also filter by Organic, Paid, or Total.

4. Choose how you want each metric displayed, as a count or in a graph.

5. Click “Save.”

   

Now, your chart will appear on the dashboard. You can reorganize or resize it however you want.

How to add a data table

1. Select Data Table and give it a name.

   

2. Click “Continue.”

3. Choose which platforms and accounts (or groups) to include.

   

4. Select your metrics, including custom ones if you have created any.

   

5. Click “Save.”

Now you have a clear, organized table that highlights everything you need, across multiple accounts and platforms. 

You can even change the order of the columns or sort them by any metric.

Step 3: Editing and organizing your dashboard

Need to tweak something? No problem.  You can click “Add Metric” on any widget to bring in more data, or use the arrows to rearrange what’s already there.

Select Duplicate to quickly compare metrics. If you want to rename or adjust settings, click Edit.

Tap Delete to remove any widget. But beware, there’s no undo once it’s deleted - you'll have to re-add the widget to your dashboard.

Measure Studio also provides advanced filter options to analyze the data your way.

• Platforms: Zero in on one platform or compare them side by side.

• Accounts or Account Groups: Focus on specific brands or campaigns.

• Date Ranges: View monthly, quarterly, yearly, or all-time performance.

  
  

Pro Tip: If a widget doesn’t include the platform or account you have filtered for, it’ll temporarily hide from view so you only see what’s relevant.

What are the key features of Measure Studio’s social media dashboard?

Managing social media is all about aligning your organic and paid teams, analyzing performance across platforms, and reporting it all clearly.

That’s why Measure Studio’s social media dashboard is built to solve these challenges that marketing teams face.

Here are some of the key features that make Measure Studio’s dashboards great for high-powered social teams.

1. Multiple dashboards for different needs

Running several different brand accounts? Collaborating with different teams? Measure Studio lets you create as many dashboards as you need.

You can keep dashboards private for personal analysis, or share them with selected teammates or clients.

There's also a legacy dashboard for accessing all your accounts and metrics, organized by account and shared with your team members.

Whether it’s campaign tracking, executive reporting, or day-to-day management, each dashboard can be tailored to address your goals.

2. Drag-and-drop simplicity

No need to code or design, just click, drag, and drop. You can rearrange charts, graphs, and metric blocks in seconds to build a dashboard that makes sense for you and your team.

It’s intuitive and fast, which means your team spends less time fiddling and more time analyzing.

3. Presentation-ready reports in a click

Turn any dashboard into a polished, presentation-ready social media report in just a few clicks. No more sizing out screenshots, building decks from scratch, or wrestling with mislabeled photo formats.

It’s perfect for weekly team meetings and client reporting when you need to look sharp, fast.

4. Cross-platform data aggregation

One of the biggest headaches in social media reporting is flipping between platforms. With Measure Studio, you can pull metrics from multiple social and ad accounts into one centralized view.

Instagram, Facebook, TikTok, LinkedIn, you name it. Now you can compare apples to apples, oranges, pears, you name it, and see the full picture.

5. Smart post groups that update themselves

If you're managing hundreds of posts, just organizing them can feel like a full-time job. Smart Post Groups take care of that.

You can set rules based on campaign tags, formats, or other filters and the dashboard will auto-populate and group relevant posts while updating them daily. Set it once and you’re done.

6. Real-time data, refreshed daily

Your dashboards will always reflect the latest performance, updated automatically every day. No more worrying about stale data or manual syncing.

Whether you’re prepping for a strategy call or pulling last-minute numbers, everything is ready when you are.

7. Advanced sharing & permissions

Collaboration doesn’t mean chaos. With advanced permissions, you can regulate who sees what. It’s built for both transparency and control.

Want to share a dashboard with a client but hide other brand data? Done. Need a teammate to view but not edit? Easy.

8. Support for social and ad platforms

Measure Studio supports a wide range of platforms, both organic and paid. From TikTok and Instagram to Google DV360 and Meta Ads, everything can live on one dashboard.

That means fewer tools, fewer tabs, and much more clarity when analyzing performance across campaigns.

What should you add to your social media dashboard?

A high-performing social media dashboard isn’t just about pretty charts, it’s about tracking the right metrics that move the needle.

For marketing teams working across both organic and paid social, your dashboard should answer three core questions: What’s working? What isn’t? What needs to happen next?

Here’s what to include to get the most out of your dashboard setup:

1. Engagement metrics that go beyond the basics

Likes and comments are a good starting point, but they don’t tell the whole story. Add metrics like engagement rate per follower, saves, shares, and profile actions to better understand how your content is actually influencing audience behavior.

You can even create specific custom metrics to get that number that nobody else has. For teams focused on growth, this helps identify which types of content create genuine interest and action.

2. Top-performing content across platforms

Set up a widget that automatically surfaces your best-performing posts by impressions, reach, engagement, or even video views. This will help you determine which types of content perform the best, whether it’s video, Reels, carousels, etc.

This helps you double down on what’s working and replicate success across formats and channels.

3. Cross-channel comparisons

If your team handles both organic and paid campaigns across platforms like Instagram, Facebook, LinkedIn, and TikTok, make sure to include cross-platform performance tables.

Measure Studio’s data tables make this easy so you can see at a glance which platform is performing best for your specific KPIs.

4. Custom campaign group tracking

Group and track related posts (like “Holiday Sale 2025” or “Brand Collab X”). Set these up as Smart Post Groups that automatically update whenever you publish something new.

This gives your team the ability to compare performance across initiatives without manual tracking, helping you spot winners and under-performers early.

5. Audience growth and demographics

If you’re aiming to expand your audience, don’t skip follower growth and audience breakdown charts. Track daily and monthly growth, plus add metrics like top countries, age groups, and devices if supported by the platform.

This helps social teams ensure their content is reaching the right people and that growth is aligned with business goals.

6. Ad performance KPIs

For paid teams, include metrics like CPM, CPC, CTR, and conversion rate. Bonus: set up separate dashboards for different campaigns or clients to make reporting easier.

Being able to monitor ad performance in real-time alongside organic content gives you a unified view and helps optimize spending more effectively.

7. Goals and benchmarks widget

Set target metrics and track your progress toward them using goal widgets. Whether it’s “10K new followers in Q2” or “Reach 1M impressions this month,” seeing your progress keeps the team focused and motivated.

How often should you be checking your social media dashboard?

There’s not one right answer, but if you're only checking your social dashboard once a month, you're probably missing opportunities.

• Organic teams

If you’re managing content calendars, community engagement, or brand voice, logging into your dashboard 2–3 times a week is ideal.

This helps you stay on top of which posts are resonating, when engagement spikes, and which formats are driving interaction. It also allows you to tweak content in real time, instead of waiting until the end of each campaign.

Pro tip: Use Smart Post Groups to track different campaigns or formats (like Reels vs. Carousels) so you can compare performance at a glance.

• Paid social teams

Ad performance can shift quickly based on spend, targeting, or even external trends so daily check-ins are a must. Monitoring KPIs like CTR, CPC, and conversion rates daily gives you a chance to make adjustments before budgets get wasted.

Measure Studio’s dashboards refresh daily, so you're always looking at the most current data without needing to pull fresh reports.

• For heads of social

If you’re overseeing strategy or reporting to executives, a weekly or bi-weekly pulse check is enough to monitor high-level performance and course-correct if needed.

You can also schedule reports from your Measure Studio dashboard so that key insights land in your inbox automatically.

Wrapping up

You started with a blank canvas, maybe a little overwhelmed, but now? You’re ready to build dashboards that don’t just look good, but work hard.

Whether you’re a solo social marketer juggling five platforms or part of a team tracking paid, organic, and everything in between, Measure Studio’s dashboard can be your best friend.

With features like drag-and-drop widgets, real-time data, cross-platform views, and smart post groups that literally update themselves, you're not just keeping up with social, you're staying ahead of it.

And the best part? You don’t have to wait until the end of the month to know what’s working. Just pop in a few times a week (or daily if you’re running ads), and you’ve got everything you need to make fast, data-backed decisions. No guesswork. No outdated charts. No digging for screenshots 10 minutes before a client call.

So what now? Go build that dashboard. Name it something cool. Share it with your team. Duplicate it for your next campaign. Make it your own.

And if you ever need a refresher, you know where to find us.

Frequently Asked Questions

Can I build multiple dashboards for different clients or campaigns?

Yes! Measure Studio lets you create multiple dashboards. You can build separate ones for different brands, campaigns, or reporting needs, whether that’s for internal analysis, executive reporting, or client sharing. Each dashboard can be customized, renamed, and shared with specific teammates or stakeholders.

How often is the data in my dashboard updated?

What makes Measure Studio’s dashboard different from other tools?