As we enter 2023, the world of social media is full of possibilities. From new platform developments to changes in how we consume and share content, there's a lot to look forward to in the coming year.
BeReal Begins Trending Down 🤳 📉 👋
Here's some real talk: 9% of downloads opening the app daily ain't it when your app is centered around taking a photo every day.
The media is desperate for a social media challenger not named TikTok. They should keep looking. Particularly at my third prediction below.
Platforms Embrace Robots Creating (Even More) Content 🤖 🎨 📱
We're already seeing it scattered across our social feeds: AI-produced content generators. However, like many early stage tech tools, even if this capability existing at all is amazing in itself, there's plenty of room for improvement.
In 2023, a major social media platform will test or widely releases a free AI content creation tool. In my opinion the low hanging fruit is a trainable selfie-art generator, with seasonal updates like Snap filters.
YouTube Shorts Backs Up the Brinks Truck 📺 🚛 💰
YouTube Shorts finally leases the monetization money truck and and we begin to see some notable creators de-prioritize or abandon TikTok. The same thing happened with Vine. Remember Vine? It wasn't that long ago.
New Twitter, Same As the Old Twitter 🐦 ❌ 🐘
Twitter usage doesn't materially change in a positive or negative way, despite all of the horrible, no good, very bad brand damage. Sorry, Mastodon.
No one is happy, and they're still tweeting. No one likes commercial airlines either. They're still flying.
To wrap up, 2023 looks to be an exciting year for social media.
What are your key predictions for the year ahead? Sound off in the comments and place your bets.