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Instagram Boosted Post Data Now Available with Measure Studio

Measure Studio is excited to announce the introduction of Instagram boosted post data to our suite of available social media analytics. Alongside other key Instagram additions earlier in 2022, including Reels analytics, this latest extension gives social managers even more data to work with.


Now brands, agencies, and organizations regularly running paid promotions on Instagram posts can get the same level of detailed analysis in Measure Studio they get for organic content, including;


Ad Spend

Amount spent in USD $ on advertising the post during selective date period.


Total Clicks

Total clicks from advertising for the selective date range.


Unique Clicks

Total unique clicks from advertising.


Reach

Total number of unique Instagram accounts that have seen the media from advertising.


Impressions

Total number of paid post impressions.


Video Views

The total number of video views from advertising (with at least 3 sec. watch time) for standard video posts.


CPM (Cost Per Thousand)

The cost per 1,000 impressions while advertising the post.


CPC (Cost Per Click)

The cost per click while advertising the post.


CPP (Cost Per Pixel)

The cost per 1,000 uniques reached during selective date range.


CTR (Click-Through Rate)

The rate of clicks per impression from advertising during selective date period.


How does this work for Measure Studio customers?


For new customers, simply connect your Instagram profile(s) and paid data should begin compiling within 24 hours.


For existing users, reauthorization of linked accounts may be necessary to ensure proper data collection. If you have questions or concerns regarding this process please contact [email protected].


Still here? We appreciate you. Check back again soon for updates to paid data from TikTok and YouTube.


Happy measuring!


Sign up for a free 14 day trial (no card required) and start connecting your Instagram accounts, or schedule a demo.

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