Organic Video Watch Time

What is Organic Video Watch Time?
Organic video watch time is the total amount of time, including repeats and replays, a video has been played without the assistance of paid promotion.

Where should I find Organic Video Watch Time?
Utilize the Professional dashboard in the left menu under your profile home. Access the Meta Business Suite and then Insights. Click Content, then the Posts and stories drop down menu, and choose Videos. Select an organic video to view its insights and adjust the metric to Video Watch Time.

Why is Organic Video Watch Time Important?
Organic videos are an ideal testing ground for optimizing your content and campaign through trial and error. A higher score in this metric will indicate that this campaign or video content is resonating more with your niche audience and could be ready for paid assistance.

How to improve your Organic Video Watch Time metric?
Ensure that the content shared is of high quality, relevant to your niche audience’s needs, and is informative or entertaining enough to hold their attention as well. Interactive content that keeps your audience engaged is also beneficial.

How frequently should I track this?
Maintain organization by logging at least once weekly and reporting for analysis at least once monthly.