What's New in Measure Studio: New Features and Updates from Q3 2025
- Measure Studio
- Sep 30
- 3 min read
This quarter was an exciting one for us, filled with innovation, refinement, and meaningful updates designed to make your Measure Studio experience even better.
We rolled out powerful new features, delivered helpful improvements to existing tools, and expanded certain capabilities to help you work smarter, faster, and get back to making great content.
Below, we’ll walk you through the highlights of what’s new from Q3 and how these changes can bring even more value to you and your social team.
Public data opens a whole new world 🌎
This quarter we rolled out one of our largest innovations yet with the release of public account tracking on Instagram and TikTok.
This means you can research competitors to see what’s working for them, evaluate influencers by analyzing real engagement before committing to a partnership, and build smarter reports for prospects by benchmarking their current performance against industry leaders.
Here's what else you can do.
✅ Track competitors - Monitor engagement trends, content performance, and posting frequency from any public Instagram account to benchmark your strategy and spot opportunities.
✅ Manage influencer partnerships - Evaluate influencer performance before a partnership, or track ongoing campaigns, even if the creator can’t grant account access.
✅ Analyze accounts without authentication - Get valuable insights from public accounts you don’t own, like prospective clients or partners, to strengthen pitches, reports, and strategic planning.
Once connected, public data accounts will:
Show up across your Dashboards, Widgets, and Post List tab
Accounts and Posts will be clearly marked with a 🌐 icon
Appear in your Account List under the “Public” filter
Can be filtered with Advanced Filters for easy comparison
This gives you valuable context to understand how your content is performing in the real world. By seeing what’s working for similar brands or creators, you can make smarter decisions, set more realistic goals, and refine your strategy with confidence—all without leaving Measure Studio.
Targets track each win with precision 🎯
We also released Targets, a smarter way to measure your success. This lets you set specific goals for your most important metrics, and easily track performance against them.
Whatever number you're aiming for, Targets help you stay focused and see progress at a glance.
New advanced search filters speed up navigation 🗃️
Measure Studio boasts one of the most robust social search tools available, and we just added even more ways to find your content.
Ad flight status ✈️
Flight status makes it clear which ads are contributing to your paid metrics. It also makes tracking dark posts much easier, as you can finally tell which dark ads are working and which ones never ran.
Post ID and URL 🔎
Find individual posts in a flash - all you need is the link. We added /live URLs for YouTube and /reel URLs for Instagram.
Publish Date 📅
Find posts based on when they were published, down to the day, week, month, and year.
Quality of life improvements for social managers 😌
We made it a little easier to manage and navigate your dashboard, and added a minor yet important update to reports.
Dashboards
Metric search lets you quickly find metrics without scrolling all day.
Email alerts let team members know when they've been added to dashboards.
Reports
Deprecated metrics can be hidden.
Spend less time hassling with numbers and more time making great content.
Oops! New metrics! 🥣
As always, we'll wrap up our quarterly update with a batch of new social media metrics now available in Measure Studio.
Now available on your TikTok dashboard...
Account-level unique video views (Reach proxy)
Favorites (aka Saves)
Website clicks
Bio link clicks
And that's a wrap on another big quarter. We'll be back at the end of December for our 2025 recap.
Until then, we've got one last reminder to subscribe to our Social Navigator newsletter to stay up to date on all the most important platform updates from around the social universe.
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