What We Built This Year: 2025
- Measure Studio
- 2 hours ago
- 5 min read
As 2025 comes to a close, we’re looking back at a year filled with expansion, collaboration, and building with purpose.
This year Measure Studio set out to solve real problems for creators, publishers, and data-driven social teams, a mission that pushed us into new territory.
From launching powerful platform upgrades like public accounts and competitive intelligence, to refining the everyday tools our customers rely on, like dashboards and reports, 2025 was a year defined by impactful improvements.
Here’s a look at what we built and how it’s shaping the future.
Public data delivers social managers an entire host of opportunities
This year Measure Studio launched public data access for Instagram, Facebook, and TikTok.
Public data opens up an entirely new layer of insight for social media teams. For the first time, users can track any public social account, not just their own, to power smarter influencer tracking, competitive intelligence, industry benchmarking, and more.
🔎 Track competitors - Monitor engagement trends, content performance, and posting frequency to evaluate against your strategy and spot opportunities.
🤝 Manage influencer partnerships - Evaluate influencer performance before a partnership, track ongoing campaigns, study which influencers competitors are working with.
🔓 Analyze accounts without authentication - Get valuable insights from public accounts you don’t own, like prospective clients or partners, to strengthen pitches, reports, and strategic planning, all without passwords or account access.
Public data tracking is a powerful extension of the analytics social teams already rely on, designed for faster, more informed decisions in an increasingly dynamic marketing landscape.
Targets put your team's goals front and center
Targets are a smarter way to measure your success, by setting specific goals and easily tracking performance against them.
Whatever number, metric, or objective you're aiming for, Targets help you stay focused and see progress at a glance.
Managing Meta's migration to views
This year Instagram and Facebook transitioned their primary performance metric from impressions to views, leaving social media managers wondering how this would impact performance.
Here's how we managed the change for Measure Studio.
✅ Users see Views metrics on the account and post level
📉 Impressions and Plays are deprecated and no longer update
🔁 Views replaced Impressions and Plays
📊 Historical daily data for Views is available for 7 months
🏷️ Deprecated metrics are clearly labeled
This is one of those platform-driven changes that can seem confusing, so be sure to check out our help center article for further clarity.
Google DV360 joins the platform party
Measure Studio added an integration with Google Display & Video 360 (DV360), making it easier than ever to track and analyze paid YouTube campaigns.
🖥️ Understand performance for your entire YouTube channel beyond platform analytics
🌙 Learn if YouTube dark ads perform better or worse than organic posts
🏁 Put your team in a better position to evaluate ad performance and create winning strategies.
Adding DV360 to your Measure dashboard delivers a complete picture of paid YouTube data.
Benchmark widgets keep the spreadsheets at bay
If you've followed Measure Studio for a little bit, you know we're not fans of spreadsheets. Enter Benchmark Widgets.
Benchmark widgets pinpoint top formats, trends in your content. This makes it easier to understand what's performing well and where to focus your content strategy.
🐾 Track both Group and Account averages - Greater granularity reveals precisely how your content stacks up, both against past performance and industry peers.
📌 Pinpoint top performing formats - Understand and optimize each post based on real results.
⚠️ Spot trends and outliers - Know when a trend or format is losing steam without letting extreme results muddy the data waters.
Benchmark widgets keep social managers clued in to precisely how they're performing compared to industry brands that matter most.
Tracking "dark" posts is the final piece of your paid puzzle
So, even if it doesn't show up on your timeline, it shows up on your social media dashboard.
A handful of improvements to your favorite social media dashboard
Our social dashboards got a nice lift in 2025, in the form of an optimized layout, useful widgets, and a variety of other capabilities to improve user experience.
💻 New and improved Table View
⚙️ Widgets replaced Recent Content tab
📬 Unlimited shareable dashboards
🔗 Direct links for each dashboard
🤸♀️ Flexible visuals for charts and tables
🧭 New Metric Search for easy navigation
📥 Email alerts for team members
Social reports keep getting smarter (and simpler)
We also made some nice improvements to our deck builder, giving social managers even more flexibility and control over their reports.
📊 Export reports in .pptx
🧑🎨 Arrange and reposition metrics on slides
🗂️ Organize Post Groups and Reports to folders
🚢 Improved metrics navigation
🖲️ Seamless slide scrolling
⚜️ Large logos available on text slides
Advanced search filters speed up navigation, reveal active content
We're confident proclaiming our search filters are the best in the biz, and in 2025 we made them even stronger.
Users can now filter social content by the following;
✈️ Ad Flight Status
💳 Ad Account
📋 Campaign
🖇️ Ad Group
📎 Ad
🌒 Dark Posts
🔗 Post ID and URL
📆 Publish Date
🏃 Content Activity
And now, a round of applause for the best of the rest
📱 Log in with Instagram for users without an attached Facebook page
🧮 Custom metrics improvements
🏷️ Tidier tags expand and collapse with parent tags, and can be imported via .csv
🗓️ More date options for calendar filters
🪂 Updated documentation for data drops
"Gimme More" - Britney Spears, talking about metrics (allegedly)
It wouldn't be a Measure Studio recap without a list of new metrics, and 2025 certainly follows that script.
This year's metrics changes were unusual, however, with Meta making the transition from impressions to views, essentially turning legacy analytics upside down.
That being said, here's what we added to the Measure metric hoard this year.
Instagram Total Interactions
Instagram Total Reach
Instagram Paid Reach
Instagram Views - 3 Seconds - Paid (Boosted, Dark)
TikTok Account-level unique video views (Reach proxy)
TikTok Favorites (aka Saves)
TikTok Website clicks
TikTok Bio link clicks
Facebook Views (Organic, Paid, Follower, Non-Follower)
Facebook Views - 3 Seconds - Paid (Boosted, Dark)
As we begin looking ahead to 2026 we've got our sights set on further innovation as we continue our quest to deliver the best social data platform possible for our customers.
We appreciate you following along with us for another year, and will be back soon with more news, updates, and (inevitably) metrics.