What's New in Measure Studio: New Features and Updates from Q1 2025

Another quarter is officially in the books. The first few months of '25 featured an array of exciting updates to improve your experience, boost efficiency, and provide greater customization, all aimed at helping you get even more out of the platform.

Here's a look at the latest and greatest.

Our Most Comprehensive Social Media Dashboard Yet 🏎️

We're constantly innovating our social media dashboards to deliver an elite experience that puts you in complete control. Our dashboards are designed to provide an essential view of key metrics and trends that let you measure campaign success and make data-driven decisions in real time.

Now social media managers can view data across multiple platforms from one dashboard, combine certain charts and tables, and even create multiple views of all that data.

Here's a look at the newly optimized layout.

A screenshot of Measure Studio's social media dashboard.

By streamlining this data and how it's accessed, our new dashboards save time and improve efficiency, allowing users to focus on actual strategy.

Here's what else we added to our social media dashboards last quarter.

Create as many dashboards as you need and share them with team members
Collaborate quickly with shareable links directly to your dashboard
Flexible visuals for charts and tables makes your workflow even smoother
Add widgets from multiple platforms in seconds

Let's see it in action.

With these new additions, the dashboard experience is more customizable than ever, designed to power teams both large and small.

Google DV360 Integration Paints a Complete Picture of All Your YouTube Paid Data 📺

Measure Studio now works with Google Display & Video 360 (DV360), making it easier than ever to track and analyze paid YouTube campaigns.

By teaming Measure Studio with DV360, you're able to maximize YouTube ad spend through data analysis.

Understand performance for your entire YouTube channel beyond platform analytics
Learn if YouTube dark ads perform better or worse than organic posts
Put your team in a better position to evaluate ad performance and create winning strategies

In other words, social teams can finally give YouTube ads the data it deserves.

Connect your Google DV360 to Measure Studio to improve your paid YouTube analytics

Custom Metrics Get Even More...Well...Custom 🧮

The ability to create your own custom social media metrics is one of our most popular features. Social pros have been creating and measuring their own custom analytics to extract even more insights from their performance data.

This quarter there were two fresh updates to custom metrics:

First, Measure Studio lets you choose any metric to display on your post list.

Second, take control with our new 'Manage Custom Metrics' permission, allowing you to choose which teammates can view, create, edit, or delete custom metrics. This makes it easy to share custom metrics across users, keeping the entire team on the same page.

Dark Posts Analytics Step Into the Spotlight 🌙

Measure Studio now makes it easy to spot TikTok dark posts right from your ad account. This reveals the full scope of your efforts, giving you more control and better insights into entire campaigns rather than forcing you to toggle between paid and organic.

Sticking here, data for posts and post details now include visibility into organic, boosted, and dark posts for deeper reporting. This lets you easily view results for every post in one place, streamlining communication between your paid and organic social teams.

Measure Studio lets social media managers measure dark posts and organic content.

The Best Social Media Report Generator Makes it Easier to Build Decks While Driving Value for Social Media Managers 📊

Everybody's favorite social media deck builder keeps getting better. Here's what we added last quarter to continue simplifying those tiresome reports that never seem to stop coming back around.

Bulk Move Groups and Reports to a Folder

Move multiple groups or reports to a folder en masse—simply select the items, choose the destination folder, and save.

Improved Metrics Navigation

Quickly search and identify the metrics you need to add to your report, making the process faster, easier, and more intuitive.

Seamless Slide Scrolling

Scroll through multiple slide templates while keeping the current slide in view, making navigation smoother and more efficient.

Take Text Slides to the Next Level with Large Logos

Elevate your social reports with custom branding that adds larger creative, such as your logo, to text slides.

Generate instant social media reports with slide templates for your most important analytics.

We're already off and running on some tasty new features for Q2, so be sure to check back soon to see what we ship next.

Until then, thanks for keeping up with your friendly neighborhood analytics platform.

But wait, before you go, we've got a little shameless self-promotion to fill you in on.

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