In 2024, Measure Studio experienced a year marked by innovation and advancement, introducing a wide range of new product features and updates.
In the process we released our most powerful tools yet for social media managers, including the ability to create your own custom social media analytics, automatically categorize every post you publish with AI, and a whole lot more.
Here's our annual look back at what we added to Measure Studio in 2024.
Our Custom Social Media Metrics Calculator Makes Everyone a Mathematician 🧮
Tired of inadequate social analytics? Or having to calculate totals across different accounts manually? Now you can custom build any metric you like that isn’t natively supported.
These can be across platforms, accounts, groups, and more.
If you can imagine it, you can measure it.
This has been a game changer for users managing multiple brands and accounts, allowing them to tally up totals and analyze averages easier than ever before, while also diving deeper into insights that previously didn't exist.
Here's a little more about building your own custom social media analytics with Measure Studio.
AI-Powered Content Categories and Video Transcripts Are Your Tickets to Never Tagging Content Manually Again 🗂️
After launching Post Content AI in late 2022, we added two new big AI features in '24: Content Categories and automated video transcription.
Content Categories collect and analyze every piece of data in each published post before turning it into a finely curated list of Categories. This allows users to easily identify trends and build reports based on pretty much anything included within your content.
It also allows eliminates the tedious process of tagging manually, instead automatically organizing posts with images based on objects, activities, celebrities, text, and more.
Measure Studio also delivers full text transcripts of each posted video, once again improving your ability to navigate your content library (no matter how vast), and eliminating another painful manual task.
Scheduled Spreadsheet Exports Delivered Directly 📬
Automate recurring data exports sent directly to your team's email. Save time by scheduling in advance, stay updated with the latest data, and easily share with your entire social media team.
Customize social report frequency as well as the measurement window, sit back, and watch the magic.
Measure Studio is Your Go-To Platform for Measuring Social Media Dark Posts 🌙
We know how frustrating it is when you can only measure some of your data. It's extra frustrating when the data you can't access is your paid social media data. And often, even if you can measure it, it's not in the same place as the rest of your analytics.
Now users can measure dark posts for Meta Ads (Instagram, Facebook), Google Ads (YouTube), and TikTok, all alongside the rest of your paid and organic analytics. Even if it doesn't show up on your timeline, it shows up on your social media dashboard.
We also make it easy to work with your social dark posts by letting you filter, search for, and include in Post Groups.
Social Media Dashboard Table View Optimizes and Maximizes How You See Your Content 💻
Tailor your workspace to focus on the metrics that matter most, whether you're working solo or collaborating with teammates.
Our new dashboard table lets users consolidate account and platform data, build shared dashboards with easy-to-manage permissions for social media teams, and spotlight specific metrics, accounts, and groups.
We're On An Endless Quest to Make Social Media Reports Less Painful and More Valuable 📈
Our users often remind us how much they love our social media reports, so we set out to make them even stronger in 2024.
Preview Designs for New Slides
Enhanced slide creation includes visual previews for each slide template, making it quicker and easier to choose the right one.
Headlines for Social Reports
Include custom headlines for each slide in your deck to ensure you're delivering the right message.
Change Report Dates in Bulk
Quickly update all the dates on your report slides with just one click, saving the time required to manually update individual slides.
Duplicate Existing Reports
Perfect, painless way to create automated recurring social media reports.
Scheduled Export Reports to Email
Social media reports sent directly to your email for easy access and sharing.
Post Group Trends and Comparisons Change the Game ⛹️♀️
See First X Days performance and averages for any Post Group metric, as well as how it's changing over time.
This optimizes and expedites manual analysis, and is perfect for shows, campaigns, formats, and more.
Post Groups can also now be measured directly against one another.
Similar to Post Group trends, comparisons are ideal for head to head snapshots of brands, campaigns, shows, producers, characters, content, pretty much anything.
Social Media Tags That Actually Do Something 🏷️
Aside from Content Categories automatically tagging each post, we continued to develop our social media tags capabilities to give users more flexibility.
Edit Existing Tags
Rename tags based on new objectives or info or delete old tags that are no longer relevant.
Find and Fix Missing Tags
Search for posts that slipped through the cracks and don't have assigned tags.
Post Tags Available via Data Drop
For enterprise users two critical audience analytic data points are now visible and available en masse.
Paid and Organic Analytics On One Social Media Dashboard 🛣️
Track paid and organic engagements on Facebook and Instagram side by side to gain valuable insights into your entire social strategy.
Measure Studio is Built For High Powered Social Teams 👥
We added a few updates and additions to help make social media teams more efficient.
Single Sign-on (SSO)
Enhance integration and streamline authentication with SSO. It also helps boost security and eliminates those annoying password resets.
Account Visibility Permissions
In Manage Users, specify which accounts team members can access. This helps keep everyone focused and ensures access only to permitted accounts.
Manage Team Member Tags
Specify which team members can add tags or manage your tag library.
Calculating Your Social Media Benchmarks Has Never Been This Easy 🏋️
When filtering posts by performance, you can now set custom minimum and maximum values for your Doing Great and Could Do Better benchmarks. This makes it easier to spot top-performing posts, those that need improvement, and those performing consistently.
We also made it easy to instantly filter by performance, instantly seeing the number of posts performing above or below their benchmarks.
Next, our new Benchmark Trends easily track account performance and monitor typical post performance and how it's changing over time.
Is your content getting stale or has the platform algorithm changed?
Benchmark Trends will tell you.
We know how time consuming staying on top of social media benchmarks can be. That's why we do it for you.
And Finally, You Can Never Have Enough Social Media Metrics 📊
Just in case creating your own custom metrics wasn't enough, we've added even more platform analytics now available on your social media dashboard.
New Instagram Metrics
Profile taps (Account)
Organic vs. Paid
Post shares for all post types
Organic shares for all post types
Follower vs. Non-Follower
Paid Instagram Reels Plays
Organic Instagram Reels Plays
Total Instagram Reels Plays
Total Instagram Reels watch time
Average Instagram Reels watch time
New Facebook Metrics
Qualified views (Post)
Replays - Organic (Account)
Total Plays (Account)
Average Watch Time (Account)
Watch time (Account)
Average video watch time
Views per unique
Ad fill rate
New Facebook Reels count
Total Facebook Reels Plays
Qualified Facebook Reels Views (Account)
Facebook Reels Revenue
Facebook Reels Impressions
Facebook Reels Watch Time
Facebook Reels Engagements
Facebook Reels Engagement Rate
New YouTube Metrics
Paid Views
Paid Impressions
Paid Engagements
New TikTok Metrics
Organic Engagements
Organic Engagement Rate
Video Retention Rate Percentage
New Snapchat Metrics
Audience Countries
New LinkedIn Metrics
Lifetime followers
And there you have it! That was what Measure Studio looked like in 2024.
We appreciate everyone riding along with us as we strive to deliver the best social content intelligence platform out there.
We're on to 2025!
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