As we take a look back at 2023, we're proud to say it was the biggest year yet for Measure Studio.
From entirely new features to useful updates to existing features, our team kept the hits rolling all year long.
Here's a look back at just some of the new bells, whistles, and shiny objects that crossed the finish line in '23.
🏋️ Groups Hits the Gym Hard
Our popular Groups feature is stronger than ever thanks to critical new additions and abilities.
Account Groups - Group accounts by brand, language, business unit, etc. and view their aggregate performance in your custom dashboard.
Automated Group Filters - Configure Groups to listen and automatically group posts by specific criteria including post type, performance, metadata, content, and more.
Bigger and better post Groups - Groups no longer have upper limits for tracked posts.
📈 Spend Less Time Reporting, More Time Touching Grass
Our popular reports feature is now better than ever, allowing you to customize and create social reports with more slide options, metrics, and customizations.
Re-order posts on slides
Platform-level metrics (i.e. multiple Instagram profiles)
Create text slides
Multi-account summary slides
Account Group metrics
Add custom images
More audience data
Duplicate reports (great for monthly templates)
Seriously, stop spending so much time building reports!
💰 Add Your Boosted Post Data and Ad Accounts
Measure boosted post data and paid vs. organic performance from multiple platforms, including YouTube, TikTok, Facebook, and Instagram.
Users can also connect ad accounts for Google (YouTube), Meta (Facebook/Instagram), and TikTok. Boosted posts that live organically on the account will then populate with ads data.
🏷 User Managed Tags That Make Sense
Organize your posts with custom tags. Align your team on a single tag library and avoid data entry errors. With multi-level taxonomy, you can make infinite numbers of categories and subcategories.
Use tags to easily filter and group content for easy reporting. Our customers are tagging by IP, products, internal media IDs, producers, and more.
📺 More YouTube Metrics (and Data Imports!)
Seriously, look at all these. Measure your YouTube channel performance better than ever before.
Organic Views
Paid Views
Organic Watch Time
Paid Watch Time
US Views
US Watch Time
Monetized playbacks fill rate
Ad impressions fill rate
Shorts vs Videos
Boosted data
Impressions
Thumbnail Clicks
CTR
Unique Viewers
🥅 Post Metric Goals
Stay on track and better understand individual post performance with simple yet effective post goals.
Set the goals yourself, base them off current benchmarks or projections, then monitor your progress in real time, with each post you publish.
🔍 Advanced Post Search
Ever spend too much time digging through your accounts trying to find one specific post or piece of content? Never again!
With advanced post search you can navigate your content easier than ever. Filter by post type, performance, metadata, content, tags, groups, and more.
🎥 New Facebook Metrics and Post Types
Track Page Followers and video revenue metrics for Shorts
Reels Plays, Watch Time, Impressions, Likes and Shares, are now available at the account level
Export and filter by Facebook custom labels
Views by posted, shared, and cross-posted view sources
Audience demographics
🔧 Dashboard Updates
Your Measure Studio dashboard now boasts more features designed to keep your most important data at the top of your mind.
Dashboard tables - Create leaderboards, customize the metrics displayed in columns, and sort.
Performance percentage - View % change in performance compared to previous date period.
Monthly charts - View month over month performance in charts.
🤖 AI Computer Vision Analysis for Video Thumbnails and Link Previews
Measure Studio now uses AI computer vision to extract objects, activities, text, celebrities, and more from video thumbnails and link preview images to understand how these designs impact post performance.
📱 TikTok Derived Organic Metrics and Audience Data
Our TikTok measuring capabilities took another step up with new audience demographics, including age, gender, and country.
📊 New Instagram Data
Users can now measure and analyze Instagram data based on city, as well as track new metrics including;
Shares
Follows from posts
Profile views
Story swipes up & down
Story swipes forward & back
Audience demographics
Thanks for taking a few minutes to reflect on some of our wins from this year and helping us make Measure Studio the world's best content intelligence platform.
With that, we're on to 2024. Happy measuring!