Your friendly neighborhood product team spent this quarter churning out new features and capabilities in our unending quest to give you the best content intelligence platform possible.
Here's a look at some of the new elements our team added to Measure Studio during the final Q of 2023.
🏷 USER MANAGED TAGS
Tag any post across platforms with anything. You can now align your team on a tag library as a single source of truth. With multi-level taxonomy, you can make infinite numbers of categories and subcategories.
You can use tags to not only filter for content, but also automate grouping for set-it-and-forget it data aggregation. Our customers are tagging by IP, products, internal media IDs, producers, and more!
🤖 AI TAGGING FOR VIDEO THUMBNAILS AND LINK IMAGES
Measure Studio already uses artificial intelligence to analyze videos and images. In addition, we now use AI computer vision to extract objects, activities, text, celebrities, and more from video thumbnails and link preview images.
Now you can easily search and group all your content based on these.
📺 IMPORT DATA FROM YOUTUBE
Here's a fun one: YouTube's API hasn't been meaningfully updated in nearly half a decade, which means key metrics like Impressions, CTR, and Unique Viewers still aren't available in third party tools.
Not anymore! We built a data importer so you can feed YouTube Analytics exports into Measure Studio and see this critical data across channels in one place.
💰 EVEN MORE PAID VS ORGANIC DATA
Facebook joins our current roster of social platforms that support boosted post tracking, alongside TikTok, YouTube, and Instagram.
We connect ad accounts, link boosting activity with organic activity, and calculate total, organic, and paid dimensions for all available metrics.
👀 DON'T FORGET THE DEEP CUTS
We've also added a few additional features to continue making life easier for all the hard-working social media managers out there.
Thank you for following along during another exciting and productive quarter here at Measure Studio. We'll see you in 2024!