Owned Ad Break CPM

What is Ad Break CPM (Owned)?
Ad Break CPM measures how much an advertiser is paying for every 1,000 ad impressions from their own page.

Where should I find Ad Break CPM (Owned)?
Utilize Ads Manager and click on the Ads tab. Adjust the date range filter and select Performance and Clicks. Scroll right to identify Ad Break CPM.

Why is Ad Break CPM (Owned) Important?
Knowing how much you’re spending for Impressions determines how efficient and successful a campaign has been at expanding exposure. A lower CPM might unlock a higher budget for future ad campaigns.

How to improve your Ad Break CPM (Owned) metric?
Because we’re looking at efficiency, it’s important to ensure that the content being promoted is high quality. It’s beneficial to test content organically before using paid promotion to protect efficiency. Improving your relevance score and adjusting your audience targeting specifically will also help.

How frequently should I track this?
Track as often as requested, but at least every 7 days. Report monthly.