Paid Followers

What are Paid Followers?
Paid Followers on LinkedIn are individuals who follow your profile, company page, or content as a result of paid advertising or promotions. These followers are typically gained through LinkedIn's advertising tools, such as sponsored content or follower ads, aimed at increasing your reach and attracting a targeted audience.

Where do I find Paid Followers?
On LinkedIn, you can't specifically identify Paid Followers from Organic Followers once they follow your profile or page. However, you can view overall follower growth and insights through LinkedIn Analytics (for company pages) or in the Campaign Manager (if you've run paid ads). The analytics show metrics like reach, engagement, and demographics, helping you track the effectiveness of your paid campaigns in attracting followers.

Why are Paid Followers Important?
Paid Followers on LinkedIn are important because they expand reach and grow your audience in a targeted manner. They allow you to increase visibility for your content or brand, especially in specific industries or regions. While they may not be as engaged as organic followers, paid followers can help increase brand awareness, generate leads, and provide the momentum needed to build a larger, more engaged community.

How to improve your Paid Followers metric?
To improve Paid Followers on LinkedIn, target the right audience using LinkedIn’s ad features and create compelling, value-driven ads. Optimize your profile or company page with clear messaging and valuable content.

How frequently should I track this?
You should track Paid Followers on LinkedIn and regularly monitor and adjust campaigns to improve performance and attract more followers.