Total Reactions

What are Total Reactions?
Total Reactions on LinkedIn refer to the sum of all types of reactions users give to your posts, including likes, celebrations, support, love, insightful, and curious reactions. Total Reactions gauge how people feel about content, indicating their level of engagement and emotional response. High reactions suggest your content resonates well with your audience.

Where do I find Total Reactions?
To find Total Reactions on LinkedIn click on Analytics → Updates. Here, you'll see the Total Reactions for each post, which includes likes and other reactions (such as support, love, insightful, etc.). This feature is available for Company Pages, not personal profiles.

Why are Total Reactions Important?
Total Reactions on LinkedIn are important because they reflect how content resonates emotionally with your audience. A high number of reactions indicates strong engagement and positive sentiment, helping you gauge which content your audience connects with the most.

How to improve your Total Reactions metric?
To improve Total Reactions on LinkedIn, create engaging, emotionally relevant content with visuals and ask questions to prompt reactions. This encourages your audience to react more to your posts.

How frequently should I track this?
You should track Total Reactions on LinkedIn monthly to monitor engagement trends and assess content performance. If you're running specific campaigns, tracking weekly or even daily helps evaluate immediate responses and adjust your strategy as needed. Regular tracking helps refine your content and optimize engagement.