A social media report is a document that summarizes the performance and effectiveness of a company's social media marketing efforts. It contains everything from account data and analytics to recommendations and ideas for the future.
While most social media reports will largely be dependent on the organization making the request, many will feature similar primary elements.
Here are some of those key elements to include in your social media report;
Executive summary: A brief overview of the main findings and takeaways from the report.
Objectives and goals: A description of the goals and objectives that the social media marketing efforts were intended to achieve.
Key metrics: A summary of key performance indicators (KPIs) such as reach, engagement, and conversions, along with any relevant benchmark data.
Platform performance: A breakdown of the performance of each social media platform, including metrics such as the number of followers, engagement rates, and traffic referrals.
Content analysis: An analysis of the types of content that performed best, including information on the formats, themes, and topics that generated the most engagement.
Audience demographics: Demographic data on the audience reached through the social media marketing efforts, including information on gender, age, location, and interests.
Insights and recommendations: Analysis of the data collected, along with recommendations for future social media marketing efforts.
Appendices: Any additional data or supporting materials that were used to create the report, such as detailed graphs and charts.
As we mentioned previously, most reports will vary widely based on your objectives and organizational KPIs, but including the eight elements above is a great place to start.
How does Measure Studio help with social media reporting?
Social media managers know it all to well: creating reports is a timely, often excruciating exercise that rarely feels worth the effort it requires.
Hours of laborious yet meticulous tasks, including pulling data from multiple accounts across multiple platforms, can grind social departments to a standstill if done inefficiently.
Measure Studio helps with that.
Create professional, branded social media slides in just a few clicks with Measure Studio. Quickly organize and feature your top datasets and account analytics, as well as visually display top performing posts.
Build individual slides or entire decks before easily exporting to the file type of your choice.
Suddenly, reports that used to take an entire afternoon can be completed in a matter of minutes.
Ready to begin automating your social reporting?