Crossposted Ad Impressions

What are Ad Impressions (Crossposted)?
Crossposting is a way to share content across two separate Facebook pages. Crossposted Ad Impressions are the number of times your advertisement was seen by users via Crossposted content on a page other than their own.

Where should I find Ad Impressions (Crossposted)?
Utilize Facebook Ads Manager and select Ads or Ad Sets. Click View Charts and hover over the Ad or Ad Sets that you’re tracking and select View Charts.

Why are Ad Impressions (Crossposted) Important?
Similar to Owned Ad Impressions, Crossposted Ad Impressions are an excellent source of determining the performance of a campaign strategy. Because it tracks pages beyond your own, it’s even more specific in identifying how content fares with non-followers and new eyes.

How to improve your Ad Impressions (Crossposted) metric?
Crosspost often, track your metrics to determine what is working and continue until you understand what works best. It’s beneficial to use evergreen content that appeals to a wider audience as you attract new users from a different market.

How frequently should I track this?
Track every 7 days to stay up to date on behavioral changes in your audience while reporting every month. You should also track each specific campaign.