The final few months of 2024 have come and gone, but not before Measure Studio added a few new features and updates to your favorite content intelligence platform.
Here's a look at what crossed the finish line during the last quarter of '24.
Facebook, Instagram, and YouTube Dark Posts 🌙
Directly track the performance of "dark" social media posts! These are ads that appear in the audience's feed, but don't actually appear on your brand's organic account.
Dark posts are now supported for Meta Ads and Google Ads for YouTube, joining our existing support for TikTok.
Scheduled Spreadsheet Exports Let You Set It and Forget It 📬
Automate recurring data exports directly to your team's email. Save time by scheduling in advance, stay updated with the latest data, and easily share with your team.
New Multi-Table Dashboards Optimize and Maximize How You See Your Account Performance 💻
Tailor your workspace to focus on the metrics that matter most, whether you're working solo or collaborating with teammates.
Our new dashboard table lets users view data from multiple accounts and platforms in one place, create shared team dashboards with easy-to-manage permissions, and spotlight specific metrics, accounts, and groups.
Now Supporting User-Entered Tags in the Enterprise API 🏷️
Add user-entered tags to data, making it easier than ever to organize, filter, and analyze content the way that works best for you.
Total (Paid and Organic) Engagements on Meta 🔢
Measure paid engagements and organic engagements for Facebook and Instagram side by side to gain valuable insights into your entire social strategy.
YouTube Content Owner Authorization Support 📺
Content owner authorization support makes it easy for YouTube managers to track performance across multiple channels in one place.
And Our Favorite Quarterly Tradition...More Available Social Metrics! 📊
Average Watch Time (Facebook)
Average Watch Time (YouTube)
As always, our new features and updates from Q4 reflect our commitment to listening to user feedback and continually improving Measure Studio.
Whether you're a seasoned vet or new user, these features are designed to streamline your social media experience and achievements.
And with that we're off to Q1 '25!
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