eCPM Snap Sold

What is eCPM - Snap Sold?
eCPM - Snap Sold on Snapchat refers to the effective cost per thousand impressions (eCPM) for ads sold through Snapchat's direct sales. It measures the revenue generated per 1,000 impressions for ads that are sold directly by Snapchat to advertisers, rather than through programmatic ad buys.

Where do I find eCPM - Snap Sold?
To find eCPM - Snap Sold log into Snapchat Ads Manager and go to the Campaigns tab, and you'll find the eCPM metric for your directly sold Snapchat ads in the performance report. This metric is available for advertisers purchasing ads directly from Snapchat.

Why is eCPM - Snap Sold Important?
eCPM - Snap Sold is important because it helps advertisers assess the effectiveness of their ad spend when purchasing ads directly from Snapchat.

How to improve your eCPM - Snap Sold metric?
To improve eCPM - Snap Sold focus on optimizing your ad targeting to reach a highly relevant and engaged audience. Enhance the quality of your ad creative to be visually compelling and interactive, which can increase engagement and drive better results. Additionally, experimenting with different ad formats, refining your bidding strategy, and analyzing campaign performance regularly can help improve eCPM by ensuring more efficient ad spend and higher conversion rates.

How frequently should I track eCPM - Snap Sold?
Track eCPM - Snap Sold for specific ads and campaigns to better understand the effectiveness of your efforts.