Snapchat Metrics Index

Track engagement with the Topsnap Average Watch Time Per User and measure the average time each user spends watching your Top Snap.

Track engagement with the Topsnap Unique Views Per User and measure the average number of times each user views your Top Snap.

Track content performance with the Topsnap Views and measure how many times your main Snapchat post is viewed.

Measure ad revenue with the eCPM Snap Sold and track estimated earnings per 1,000 impressions from Snaps sold on Snapchat.

Measure ad reach with the Sold Impressions Partner Sold and track impressions from partner-sold ads on Snapchat.

Measure ad performance with the Total Sold Impressions and track the number of impressions from sold ads on Snapchat.

Measure earnings with the Estimated Gross Revenue Snap Sold and track revenue generated from Snaps sold on Snapchat.

Track growth with the New Subscribers and measure how many users have subscribed to your Snapchat account.

Measure reach with the Attachment Unique Views and track how many individual users open your attached content on Snapchat.

Measure engagement with the Attachment View Time Per User and track the average time each user spends on your attachments.

Measure content retention with the Screenshots and track how often users capture your Snapchat posts

Measure content distribution with the Unique Sharers and track how many individual users share your Snapchat posts.

Track performance with the Engagement Rate and measure the percentage of interactions on your Snapchat content.

Track engagement with the Average View Duration and see the average time viewers spend watching your Snapchat videos.

Track engagement with the Video Watch Time and see the total time viewers spend watching your Snapchat videos.

Track viewer retention with the Unique Completers and see how many users watch your Snapchat Story all the way through.

Track your Snapchat performance with the New Posts, analyzing fresh content reach, engagement, and visibility.

Measure content performance with the Views to track how many times your Snapchat Story or Spotlight Snaps have been watched.

Measure engagement with the Topsnap Watch Time and track the total time users spend watching your main Snapchat post.

Measure reach with the Topsnap Unique Views and track how many individual users viewed your main Snapchat post.

Track ad monetization with the eCPM Partner Sold and measure estimated earnings per 1,000 impressions from partner-sold ads.

Track ad revenue efficiency with the eCPM and measure estimated earnings per 1,000 impressions on Snapchat.

Track ad performance with the Sold Impressions Snap Sold and measure the number of impressions from Snaps sold on Snapchat.

Track earnings with the Estimated Gross Revenue Partner Sold and measure revenue from partner-sold ads on Snapchat.

Track earnings with the Estimated Total Gross Revenue and measure your total projected revenue from Snapchat monetization.

Track engagement with the Attachment View Rate and measure the percentage of users who open your attached content on Snapchat.

Track interactions with the Attachment Views and measure how many users open and engage with your attached content on Snapchat.

Track interaction with the Attachment View Time and measure how long users engage with your attached content on Snapchat.

Track viral reach with the Viewers from Sharers and see how many people watch your content after it's shared.

Track content reach with the Shares and see how often users share your Snapchat posts with others.

Measure interaction with the Engagements and track taps, swipes, and other actions on your Snapchat content.

Measure viewer engagement with the Audience Retention and track how long users stay tuned into your Snapchat content.

Measure engagement with the Completion Rate and track the percentage of viewers who watch your Snapchat Story to the end.

Measure your content's impact with the Reach and track how many unique viewers see your Snapchat posts and stories.

Track your audience growth with the Net Subscribers to check gained, lost, and total subscribers on Snapchat.