Attachment View Time

What is Attachment View Time?
Attachment View Time on Snapchat refers to the amount of time users spend viewing attached content, such as links, media, or other files, within your Snaps or Stories. It measures how engaging and captivating the additional content is to users.

Where do I find Attachment View Time?
You can find Attachment View Time in Snapchat Insights under your account’s analytics. This metric shows the total time viewers spend interacting with your attachments, such as links, AR lenses, or other swipe-up content.

Why is Attachment View Time Important?
Attachment View Time on Snaphcat is important because a higher attachment view time suggests the content you attach is of interest to your audience and encourages them to engage more deeply.

How to improve your Attachment View Time metric?
Improve Snapchat Attachment View Time by making sure attached content is highly relevant, engaging, and valuable to your audience. Use compelling visuals, clear calls-to-action, and ensure that the content you're attaching (e.g., links, videos, or media) enhances the user experience. Keep the attached content concise and easy to interact with, and consider adding teaser text in your Snaps to encourage viewers to engage with the attachments.

How frequently should I track Attachment View Time?
Track Attachment View Time monthly to understand how your attached content is performing over time.