New Posts

What are New Posts?
New Posts refer to the latest content that users share on the platform. New Posts are simply the latest updates you see when browsing through the app, either from your connections, public posts, or content pushed to you by Snapchat's algorithm.

Where do I find New Posts?
To find New Posts on Snapchat, swipe left to access your friends' Stories, where you'll see the latest updates. You can also swipe up to browse Spotlight for fresh user-generated content, or explore the Discover page for trending posts from media and influencers. These sections show the most recent content shared with you or publicly.

Why are New Posts Important?
New Posts on Snapchat are important because they keep users engaged by offering fresh content from friends, creators, and influencers and allow users to stay current with trends, participate in challenges, and share their own content with a wider audience.

How to improve your New Posts metric?
Improve your New Posts metric on Snapchat by increasing the amount of content you’re publishing.

How frequently should I track New Posts?
Track New Posts on Snapchat in monthly social reports and for specific campaigns.