eCPM

What is eCPM?
eCPM (effective Cost Per Thousand) on Snapchat is a metric used to measure the effectiveness of ad campaigns by calculating the revenue earned per 1,000 impressions. It combines both CPM (Cost Per Thousand Impressions) and CPC (Cost Per Click) to give a more accurate picture of ad performance.

Where do I find eCPM?
To find eCPM on Snapchat, log into Snapchat Ads Manager. Navigate to the Campaigns tab, and in the campaign performance reports, you'll see eCPM alongside other metrics like CPM and CPC. This is available for advertisers using Snapchat's ad platform.
Why is eCPM Important?
eCPM on Snapchat is important because a higher eCPM indicates an ad is generating more revenue than average for every 1,000 views or interactions.

How to improve your eCPM metric?
To improve Snapchat eCPM focus on optimizing ad targeting to reach a more relevant audience. Create visually compelling, high-quality ads that encourage user interaction and increase the likelihood of clicks or views. Testing different ad formats (like Snap Ads, Story Ads, or Collection Ads), using A/B testing, and refining your creative strategy based on performance data can also help boost eCPM. Additionally, analyzing your audience's behavior and preferences will help you adjust your targeting for better results.

How frequently should I track eCPM?
Track eCPM regularly, ideally on a weekly or campaign-by-campaign basis, to monitor the effectiveness of your ads and make adjustments as needed.