Attachment View Rate

What is Attachment View Rate?
Attachment View Rate on Snapchat refers to the percentage of viewers who have viewed your attached content (such as links, media, or files) relative to the total number of people who viewed your Snap or Story. It helps measure how effectively your attached content is engaging your audience.

Where do I find Attachment View Rate?
To find Attachment View Rate on Snapchat, select Insights from your public profile. From there you'll see the percentage of viewers who engaged with your attached content. This feature is available for creators and business accounts with public profiles.
Why is Attachment View Rate Important?
Attachment View Rate on Snapchat is important because a higher number here suggests users are more interested in interacting with the content you've attached.

How to improve your Attachment View Rate metric?
To improve your Attachment View Rate ensure that your attached content is relevant, engaging, and adds value to your Snaps or Stories. Additionally, make sure the attachment complements the main content and is tailored to your audience's interests to increase engagement.

How frequently should I track Attachment View Rate?
Track Attachment View Rate on Snapchat regularly, ideally on a weekly and monthly basis, to monitor how well your attached content is performing over time.