eCPM Partner Sold

What is eCPM - Partner Sold?
eCPM - Partner Sold on Snapchat refers to the effective cost per thousand impressions (eCPM) for ads sold through Snapchat's third-party partners or external ad networks. This metric measures the revenue generated per 1,000 impressions for ads that are sold through Snapchat's partner ecosystem, rather than directly by Snapchat itself.

Where do I find eCPM - Partner Sold?
To find eCPM - Partner Sold log into Snapchat Ads Manager and navigate to Campaigns. From Campaigns you'll see the eCPM metric for ads sold through Snapchat's third-party partners in the performance report. This is available for advertisers using partner networks.

Why is eCPM - Partner Sold Important?
eCPM - Partner Sold is important because it helps advertisers assess the performance of ads purchased through partner networks.

How to improve your eCPM - Partner Sold metric?
To improve eCPM - Partner Sold ensures you’re optimizing targeting to reach a more engaged, relevant audience through partner networks. Enhance ad creative to be visually appealing and interactive, encouraging higher engagement and conversions.

How frequently should I track eCPM Partner Sold?
Regularly analyze performance data by refining your bidding strategy, experimenting with different ad formats to maximize the efficiency of your ad spend, and improving results through partner networks.