Average View Duration

What is Average View Duration?
Average View Duration on Snapchat refers to the average amount of time users spend watching your Snaps, Stories, or Spotlight posts.

Where do I find Average View Duration?
Average View Duration can be found on Snapchat by going to your profile and tapping Insights. In Insights, you can view the average view duration for your Snaps, Stories, and Spotlight posts. This feature is available for creators and business accounts with public profiles.

Why is Average View Duration Important?
Average View Duration on Snapchat is important because it helps measure how engaging content is by showing how long, on average, viewers stay tuned in. A longer average view duration typically indicates that your content is captivating and able to maintain viewers' attention throughout its entirety.

How to improve your Average View Duration metric?
To improve Average View Duration on Snapchat, create engaging content that captures attention quickly and holds it throughout. Keep your Snaps concise, use eye-catching visuals, and tell a compelling story to maintain viewer interest.

How frequently should I track Average View Duration?
You should track Average View Duration regularly, ideally on a weekly basis, to monitor how your content is performing over time. If you're testing new content or running specific campaigns, tracking it more frequently can help you make quicker adjustments and optimize your content strategy.