Total Sold Impressions

What are Total Sold Impressions?
Total Sold Impressions on Snapchat refers to the total number of times a product or ad has been viewed by users on the platform, specifically for items that are sold or promoted through Snapchat’s advertising or shopping features.

Where do I find Total Sold Impressions?
You can find Total Sold Impressions on Snapchat through Snapchat Ads Manager or your Snapchat for Business dashboard. In Ads Manager, go to the Performance or Metrics tab. Alternatively, check the Insights tab if you’re using Snapchat’s shopping features.

Why are Total Sold Impressions Important?
Total Sold Impressions are important because they track how many times users have seen an ad or product listing, which is useful for evaluating the visibility and reach of a sales campaign. It’s an important indicator of how many potential customers have been exposed to your offerings.

How to improve your Total Sold Impressions metric?
To improve Total Sold Impressions on Snapchat, focus on targeting the right audience with well-crafted, engaging ads using Snapchat's advanced targeting tools. Increase your budget or bid strategy to gain more visibility, and use captivating visuals, compelling offers, or promotions to encourage user interaction.

How frequently should I track Total Sold Impressions?
Track Total Sold Impressions as part of your monthly report and for each individual campaign on Snapchat Ads.