Engagement Rate

What is Engagement Rate?
Engagement Rate on Snapchat refers to the percentage of viewers who interact with your content (such as swipes, replies, shares, or taps) compared to the total number of views.

Where do I find Engagement Rate?
To find Engagement Rate on Snapchat, go to your profile and tap Insights from your public profile. In Insights, you can view engagement metrics, including the engagement rate, which measures interactions like swipes, shares, and replies compared to views. This feature is available for creators and business accounts with public profiles.

Why is Engagement Rate Important?
Snapchat Engagement Rate is important because it measures how effectively each piece of content is resonating with your audience, while indicating how likely users are to engage with your Snaps or Stories. A higher engagement rate suggests that your content is captivating and prompting more interaction.

How to improve your Engagement Rate metric?
To improve Engagement Rate on Snapchat, create content that is interactive and encourages viewer participation, like polls, quizzes, or questions. Use captivating visuals, stay on trend, and keep Snaps short to maintain attention. Consistently posting and engaging with your audience by responding to replies or sharing UGC also boosts interactions and fosters a sense of community.

How frequently should I track Engagement Rate?
Track Snapchat Engagement Rate as part of your regular monthly social reports, or more frequently for specific campaigns or pieces of content.