Audience Retention

What is Audience Retention?
Audience Retention on Snapchat refers to the percentage of viewers who continue watching content throughout its duration.

Where do I find Audience Retention?
You can find Audience Retention in Snapchat Insights, available for public creators and business accounts. This metric shows how well your content holds viewers' attention over time.

Why is Audience Retention Important?
Audience Retention on Snapchat is important because it measures how well your content holds the audience's attention, indicating how many people stay engaged from start to finish. A higher retention rate suggests your videos are compelling and keep viewers interested.

How to improve your Audience Retention metric?
To improve Audience Retention on Snapchat, focus on creating content that grabs attention quickly and maintains interest throughout. Start with an engaging hook, keep videos short and dynamic, and avoid long, repetitive moments that cause viewers to lose interest.

How frequently should I track Audience Retention?
Track Snapchat Audience Retention as part of your monthly reporting, as well as for specific videos or campaigns.