Shares

What are Shares?
Shares on Snapchat refer to the action of users forwarding your Snaps or Stories to other users, either directly through private messages or by sharing to their own Story. Shares are a strong indicator of how much your content resonates with viewers, as people typically share content they find interesting or entertaining. A higher number of shares suggests that your content is highly engaging and worth spreading among others.

Where do I find Shares?
To find Shares on Snapchat, go to Insights on your profile. In Insights, you can view how many times your Snaps or Stories have been shared by users. This feature is available for creators and business accounts with public profiles.

Why are Shares Important?
Shares are a strong indicator of how much your content resonates with viewers, as people typically share content they find interesting or entertaining. A higher number of shares suggests that your content is highly engaging and worth spreading among others.

How to improve your Shares metric?
To improve Shares on Snapchat, create content that resonates with your audience, such as entertaining, relatable, or informative Snaps. Use high-quality visuals, trending topics, and interactive elements like polls or questions to encourage users to share. Posting consistently and engaging with your followers can also help build a community that’s more likely to share your content.

How frequently should I track Shares?
You should track Shares regularly, ideally on a monthly basis, to understand how content is performing over time. If you're running specific campaigns or testing new content, checking it more frequently helps you make adjustments and improve your content strategy.