Reach

What is Reach?
On Snapchat, Reach refers to the total number of unique users who have viewed your content, such as Snaps, Stories, or Spotlight posts. It measures how many different people have seen your posts, giving insight into the overall exposure and audience size of your content.

Where do I find Reach?
To find Reach on Snapchat, go to your profile and tap "Insights" if you have a public profile. This will show you detailed analytics, including the Reach for your Stories and Spotlight posts. Insights are available for creators and business accounts with public profiles.

Why is Reach Important?
Reach is an important metric for understanding how far your content is spreading on Snapchat.

How to improve your Reach metric?
To improve Reach on Snapchat, create engaging and shareable content that appeals to your target audience. Post consistently, use popular filters and trends, and collaborate with other creators to expand your audience.

How frequently should I track Reach?
Measure Snapchat Reach weekly to understand performance and monthly to understand long-term growth.