Screenshots

What are Screenshots?
Screenshots on Snapchat refer to the action when a user takes a screenshot of your Snap or Story. This metric tracks how often people save or capture your content, indicating that it caught their attention or that they wanted to keep it for later.
Where do I find Screenshots?
To find Screenshots on Snapchat, go to your profile and select Insights. Next, you can view how many times your Snaps or Stories have been screenshotted. This feature is available for creators and business accounts with public profiles.
Why are Screenshots Important?
Snapchat Screenshots are important because a higher number of screenshots suggests content is compelling enough for users to preserve or share outside of the platform.
How to improve your Screenshots metric?
To improve Screenshots on Snapchat, create content that is captivating, valuable, or contains information users want to save, such as quotes, tips, or exclusive offers. Use strong CTAs and engaging storytelling to inspire more people to take screenshots of your content.

How frequently should I track Screenshots?
You should track Screenshots monthly to gauge how engaging your content is over time.