10s Video Views

What are 10s Video Views?
10s video views is a measurement of video content playbacks watched for at least 10 seconds.

Where should I find 10s Video Views?
Access Facebook Ads Manager, navigate to the relevant campaign or Ad Set, and select Insights. Find and select the 10s Video Views metric.

Why are 10s Video Views Important?
The difference between 10s and 3s will indicate the rate at which your content is losing viewers, and if they stopped watching after they started.

How to improve your 10s Video Views metric?
Work with your audience to narrow down what strategies work well for retaining viewer attention. Ensure content is informative and entertaining to provide a quality experience.

How frequently should I track this?
Track for the duration of each campaign, and report at least every 30 days.