Clicks

What are Clicks?
A measurement of how many times users have interacted with an ad or content post. (Likes, comments, shares, links, etc.)

Where should I find Clicks?
Within Meta Ads Manager, adjust the columns to include Clicks.

Why are Clicks Important?
It’s a very broad form of measuring how engaged an audience is with a post or campaign, exploring the type of relationship users have with a brand. A higher clicks metric will directly infer that this post is of higher quality, resonates more with your niche audience, and should be continued moving forward.

How to improve your Clicks metric?
Call on your audience to engage with your content, try interactive posts such as quizzes and polls, and vary the types of content posted to appeal to a broader audience. Always post consistently and when your audience is most active.

How frequently should I track this?
Track your clicks alongside the duration of each newly implemented campaign strategy, making sure to log your data weekly, and report analysis at least once every 30 days.