Crossposted Ad Break CPM

What is Ad Break CPM (Crossposted)?
Measures how much an advertiser is paying for every 1,000 ad impressions from Crossposted content outside of a brand’s page.

Where should I find Ad Break CPM (Crossposted)?
Utilize Ads Manager and click on Ads. Adjust the date range filter and select Performance and Clicks. Scroll right to identify the CPM column.

Why is Ad Break CPM (Crossposted) Important?
It encourages efficiency on Crossposted advertisements, measuring how effectively a brand is using its promotional budget. A lower Crossposted Ad Break CPM leads to higher costs in the future.

How to improve your Ad Break CPM (Crossposted) metric?
Optimize content to ensure it’s high quality to maximize potential. Collaborate with outside brands and creators to increase Reach. Call on your followers to share as well.

How frequently should I track this?
Track Ad Break CPM metrics weekly and report at least once a month.