New Link Posts

What are New Link Posts?
Any recent post that contains a link to a source or platform outside Facebook are new link posts.

Where should I find New Link Posts?
You can find this in the Meta Business Suite. Click Insights, select Overview, and adjust your filter to Link Posts.

Why are New Link Posts Important?
Link Posts, along with Click Through Rate (CTR), are capable of directly measuring the success rate of driving traffic from your social page to website. They allow the most obvious opportunity to send followers and users to the exact location you want them.

How to improve your New Link Posts metric?
Continue to post Link Posts to find what works best for you. Choose bold, relevant, and appealing thumbnails for the icon photo, keep your description concise, and use popular hashtags. Post when your audience is most active to maximize clicks.

How frequently should I track this?
Follow for the duration of your campaign and analyze what’s working well. Track and report Link Posts weekly and monthly to keep your social game sharp.