Organic Impressions

What are Organic Impressions?
Organic impressions is the total number of times, including repeats, that content has been viewed or appeared in the user's news feed, without the aid of paid promotion.

Where should I find Organic Impressions?
Access your Meta Business Suite and select Insights from the Menu sidebar. Click on Content in the Menu sidebar and adjust the metric to Impressions.

Why are Organic Impressions Important?
Organic content is great for testing new strategies and learning how your audience interacts with your brand. More Impressions signal a strategy is working and would benefit from paid or boosted promotion.

How to improve your Organic Impressions metric?
Post consistently and when your audience is most active. Collaborate with creators, other brands, and influencers. Continue to use trial and error in organic posts to optimize content and campaign strategies.

How frequently should I track this?
Track alongside each new campaign and report at least once every 30 days.