Owned Ad Impressions

What are Ad Impressions (Owned)?
Ad impressions(owned) is the total number of times an ad was seen.

Where should I find Ad Impressions (Owned)?
Utilize Facebook Ads Manager and select Ads or Ad Sets. Click View Charts and hover over the Ad or Ad Sets you’re tracking and select View Charts.

Why are Ad Impressions (Owned) Important?
Ad Impressions measures the total number of times an ad appeared to users. You can use this information to judge the success of specific campaigns.

How to improve your Ad Impressions (Owned) metric?
Expand Reach by collaborating with other brands and creators for your own content. Call on your followers to share content to attract more viewers. Post when your audience is most active.

How frequently should I track this?
You should track weekly and for specific campaigns, and report every 30 days.