Page Owned Video Watch Time

What is Page Owned Video Watch Time?
Page owned video watch time is the total measurement of how long users have watched a brand’s promoted videos.

Where should I find Page Owned Video Watch Time?
Access the Ads Manager, navigate to and select Columns, and select Video Engagement to find Page Owned Video Watch Time.

Why is Page Owned Video Watch Time Important?
It directly assesses how engaged an audience is with a brand’s promoted content, therefore indicating how successful a campaign is at resonating with their audience. It’s helpful for evaluating the quality and relevance of a brand’s strategy.

How to improve your Page Owned Video Watch Time metric?
Ensure the use of eye-catching thumbnails and catchy/relevant headers and descriptions. Consider trying varying video formats like livestreams, Q&A’s, or tutorials. Add captions to encourage views even when a user is in an environment where sound may not be usable.

How frequently should I track this?
Continue to track and log every 7 days, reporting and analyzing every 30.