Paid 10s Video Views

What are Paid 10s Video Views?
Paid 10s video views is the number of times a brand’s promoted videos were played for at least 10 seconds.

Where should I find Paid 10s Video Views?
Utilize the Professional dashboard in the left menu under your profile home. Access the Meta Business Suite and then Insights. Click Content, then the Posts and stories drop down menu, and choose Videos. Select a video and adjust the metric to Paid 10s Video Views.

Why are Paid 10s Video Views Important?
It’s an indicator of how successful a campaign is at catching and holding the attention of its viewers. A higher number signals a campaign is improving.

How to improve your Paid 10s Video Views metric?
Deliver high quality content that has already been tested and optimized through organic posts. Be concise and make sure you’re serving something of substance to your audience; relaying information, providing entertainment, or overall providing a service of value to better retain their attention.

How frequently should I track this?
Continue to track and log every week, while also reporting for analysis once a month to maintain consistency and organization.