Paid 3s Video Views

What are Paid 3s Video Views?
Paid 3s video views is a measurement of how many times a video ad was played for a duration of at least 3 seconds.

Where should I find Paid 3s Video Views?
Access Facebook Ads Manager, navigate to the relevant campaign or Ad Set, and select Insights. Select 3s Video Views as your metric.

Why are Paid 3s Video Views Important?
It’s a great indicator of how captivating an ad is, leading to a better understanding of how successful a campaign is. This also allows for analysis and opportunities to improve and optimize ad content for the future.

How to improve your Paid 3s Video Views metric?
Ensure you’re using a strong campaign strategy that you’ve already tested on organic posts. Catchy headers, appealing thumbnails, and relevant descriptions help as well.

How frequently should I track this?
Track and log once a week, while reporting once a month for consistency and organization.