Paid Impressions

What are Paid Impressions?
Paid impressions is the number of times a business account’s ad appears on the screens of users in total, including repeat Views and non-unique users.

Where should I find Paid Impressions?
Access Meta Business Suite and select Insights. Select Paid Impressions within Content.

Why are Paid Impressions Important?
Paid Impressions are the best way of measuring how many times your ad has been seen. A higher impression count on ads signals your campaign strategy is improving.

How to improve your Paid Impressions metric?
Use organic posts to test content and campaign strategies to understand what works best for your brand before utilizing paid promotion. Ensure your ads are engaging and visually appealing, using bold thumbnails and catchy yet concise headers.

How frequently should I track this?
Track Paid Impressions for each campaign, logging weekly and reporting monthly.