Reach

What is Reach?
Reach is the total number of unique users who have seen your content.

Where should I find Reach?
Select the post you want to analyze and navigate to the Content tab. Alternatively, utilize the Insights tab on Meta Business Suite, select the Overview section. Find the specific post and select Reach.

Why is Reach Important?
Increasing Reach leads to an increase in almost every other metric. A higher Reach opens more doors and opportunities for growth.

How to improve your Reach metric?
Collaborate with other creators and interact with your audience! More Link Posts on other platforms can invite more unique users and followers as well. Post consistently and when your audience is most active.

How frequently should I track this?
Track Reach every 7 days to closely follow each campaign. Report every 30 days to keep organized.