Sad Reactions

What are Sad Reactions?
A user reaction that conveys the audience’s empathy, grief, or any kind of sympathetic emotion with the post.

Where should I find Sad Reactions?
Sad Reactions are represented by the crying frown emoji, found directly beneath a post.

Why are Sad Reactions Important?
Sad Reactions are another measurement of how much an audience is actually engaging with a brand’s content. More reactions indicate that an audience is more involved and are listening to this campaign.

How to improve your Sad Reactions metric?
Share emotional or heartfelt stories, highlight social issues, create relatable content, and use touching visuals or captions. Posting impactful news or personal experiences can also evoke Sad Reactions.

How frequently should I track this?
Continue to log every week, while reporting the analysis every month.