Shared Video Watch Time

What is Shared Video Watch Time?
The total amount of time that a video was played via user shares.

Where should I find Shared Video Watch Time?
Access the Ads Manager, navigate to and select Columns, and select Video Engagement to find Shared Video Watch Time.

Why is Shared Video Watch Time Important?
Shared video watch time directly assesses the interactive engagement that your audience has with your content, as well as indicates the boost received from organic promotion through your audience’s actions with your brand’s content. A higher metric here signals that your content is resonating well with your users.

How to improve your Shared Video Watch Time metric?
Encourage your users to share and interact with your video by calling on them to do so, by replying to comments and messages quickly and frequently, and by consistently posting high quality content when your audience is most active.

How frequently should I track this?
You should follow and log this metric weekly to stay informed, while reporting at least once a month for improvement analysis.