Sound On 3s Video Views

What are Sound On 3s Video Views?
Sound on 3s video views is a measurement of how many times a video was played for a duration of at least 3 seconds with the viewer’s sound turned on.

Where should I find Sound On 3s Video Views?
Access Facebook Ads Manager, navigate to the relevant campaign or Ad Set, and select Insights. From a specific post, you’ll find it within the Video Performance section.

Why are Sound On 3s Video Views Important?
This metric tells how engaging a piece of video content is. It reveals which types of content are better at engaging with the audience.

How to improve your Sound On 3s Video Views metric?
Encourage viewers to turn their sound on in the description of the video, title, or at the beginning.

How frequently should I track this?
Follow and log weekly, as well as reporting once a month.