Total 1m Video Views

What are Total 1m Video Views?
A measurement of how many times a video post was watched for a duration of at least 1 minute.

Where should I find Total 1m Video Views?
Utilize the Professional dashboard in the left menu under your profile home. Access the Meta Business Suite and then Insights. Click Content, then the Posts and stories drop down menu, and choose Videos. Select a video to view its insights and adjust the metric to 1-M Video Views.

Why are Total 1m Video Views Important?
It’s an even more specific measurement of how successful a campaign or single video is at capturing and holding the audience’s attention. A higher score in this metric indicates that a campaign is progressing toward maintaining the audience’s focus with the content provided.

How to improve your Total 1m Video Views metric?
Continue to improve the quality of your content/strategy through trial based organic tests, focussing on captivating the audience and retaining their attention. Provide entertainment, information, or any type of substance that serves your niche in a relative and appealing manner.

How frequently should I track this?
Track your 1m Video Views weekly and report for analysis at least once a month for congruency.