Total Ad Break CPM

What is Ad Break CPM (Total)?
Ad Break CPM (Total) measures how much an advertiser is paying for every 1,000 ad impressions in total, regardless of advertisement locality.

Where should I find Ad Break CPM (Total)?
Utilize Ads Manager and click on Ads. Adjust the date range filter and select Performance and Clicks. Scroll right to find the CPM column.

Why is Ad Break CPM (Total) Important?
Ad Break CPM (Total) is a direct measurement of how efficient a brand is in delivering advertisements. It allows brands to see how many opportunities they’ve had to push users towards a sale or membership via paid promotion.

How to improve your Ad Break CPM (Total) metric?
Ensure that content is high quality and optimized for your brand. Collaborate and post when your audience is most active.

How frequently should I track this?
Track alongside your campaign, but be sure to log the metric weekly and report monthly.