Unique 10s Video Views

What are Unique 10s Video Views?
Unique 10s video views is the number of times a video was watched by different users for at least 10 seconds.

Where should I find Unique 10s Video Views?
Access Facebook Ad Manager and select Campaigns, then choose a campaign or Ad Set.

Why are Unique 10s Video Views Important?
It’s a measurement of how many different people have watched at least 10 seconds, indicating the reach of your ad content and how well its holding the audience’s attention. It can be used to evaluate the efficiency of a campaign.

How to improve your Unique 10s Video Views metric?
Improve Reach to increase overall performance. Continue to ensure content is high quality and serves a relevant purpose for your viewers.

How frequently should I track this?
Continue to track this weekly and report monthly.