Video Views

What are Video Views?
Facebook defines a Video View as at least 3 seconds of watch time on a Video post or Reel. This metric includes repeat views by the same users.

Where should I find Video Views?
You can find video views directly below the Video post itself, or below specific posts in the Your Videos tab.

Why are Video Views Important?
Video Views directly measure how much exposure Video posts and Reels are receiving, giving insight into how popular your content is with your audience.

How to improve your Video Views metric?
Collaborate with other creators or brands to increase reach, post when your audience is most active, and use appropriate and popular hashtags.

How frequently should I track this?
Give video posts 48-72 hours before making campaign decisions based on Views. Track every 7 days and report every 30.